About Us
rooted in family, Haircare with Love.
At NIYA Luxe Beauty, our story is rooted in passion, family, and a commitment to delivering exceptional hair care. The journey began with Nina Lieber, an extraordinary hairstylist with over 30 years of experience.
As one of the first to introduce keratin treatments to salons across the USA, Nina enhanced the lives of countless clients with her expertise and skilled techniques.
Inspired by his mother’s artistry and vision, Roei Lieber carried forward her passion for haircare, founding NIYA Luxe Beauty with the support of his wife Maya and daughters Niaomi and Yaari. The name blends Niaomi and Yaari’s initials, symbolizing the beauty of family.
Built on the belief that everyone deserves beautiful, healthy hair, NIYA Luxe Beauty combines decades of expertise with innovation to offer premium haircare solutions rooted in family values and timeless beauty.
OUR MISSION
At NIYA Luxe Beauty, our mission is to transform the way women and men care for their hair, empowering them to embrace their most confident and radiant selves.
We are dedicated to providing innovative, effective, and luxurious solutions for dry, damaged, frizzy, and dull hair, helping individuals achieve the silky, healthy, and vibrant locks they deserve.
We believe hair is a reflection of identity and confidence. That’s why we’ve developed products and treatments designed to restore, rejuvenate, and protect every strand, delivering long-lasting results that inspire effortless beauty.
Testimonials
After years of heat styling, my hair was brittle and dull. The protein treatment not only made my hair look amazing but also restored its health. I couldn’t be happier with the results!
I used to spend hours trying to tame my frizz, but now my hair is sleek and smooth with almost no effort. NIYA Luxe Beauty is a game-changer, and the results really do last!
My hair was always dry and lifeless, but after just one treatment, it’s like I have a brand-new head of hair. It’s so shiny and soft, and I’ve received so many compliments!
I’ve always wanted straight, manageable hair, but I thought it wasn’t possible for my curls. This treatment gave me exactly that and more. It’s been months, and my hair still looks amazing!
I’ve struggled with dry, frizzy hair for years, but NIYA Luxe Beauty’s treatment changed everything. My hair is now silky, straight, and shiny—exactly what I’ve always wanted. It feels like a dream come true!